The Cheetah Ad Platform unites Cheetah Apps and Cheetah MediaLink (formerly MobPartner) to become one of the leading global mobile ad-vertising platforms
June 15, 2015 – San Francisco, CA – Cheetah Mobile Inc. (NYSE: CMCM), the world’s leading developer of mission-critical mobile utility applications, today launched the Cheetah Ad Platform, a mobile advertising technology platform that works with the world’s leading brand advertisers, publishers and developers to reach and engage with global consumer audiences at scale.
Cheetah Mobile’s owned and operated mobile applications (Cheetah Apps) and media ad network (Cheetah MediaLink) are united to provide brands with the unique opportunity to reach the right audience, at the right time, in the right format to attract users throughout the purchase cycle. These key pillars of the Cheetah Ad Platform provide massive global reach, while ensuring deep engagement and performance through its innovative ad formats, audience targeting technology and conversion optimization solutions.
“Our goal is to become one of the leading global mobile advertising platforms,” said Xinhua Liu, CMO of Cheetah Mobile.“The launch of the Cheetah Ad Platform will rapidly accelerate our progress toward this objective. We look forward to providing our state-of-the-art mobile ad technology to our partners and helping them achieve their goals within the mobile ecosystem.” As a leading mobile app developer, providing consumers with a speedier, simpler and safer mobile experience, Cheetah Mobile has developed a large, global user base comprised of loyal and engaged consumers. In the first quarter of 2015, its total global mobile installations reached 1.34 billion users and its mobile monthly active users reached over 440 million. In addition, Cheetah Mobile has expanded its media reach through key acquisitions of Zoom Interactive and MobPartner to complement and diversify its mobile network.
“We are building one of the most robust mobile advertising platforms in the world,”added Djamel Agaoua, Senior Vice President, Worldwide Sales, of Cheetah Mobile and former CEO of MobPartner. “The Cheetah Ad Platform gives advertisers and publishers full transparency into inventory, ad placements, and performance. Advertisers can broaden their reach with confidence and capitalize on a massive global consumer audience. Our robust measurement, targeting, and optimization solutions are designed to deliver against key performance indicators, such as return on investment and consumer lifetime value for advertisers.”
Over the past two years, Cheetah Mobile’s revenue growth has been driven by a significant ramp-up in mobile advertising in overseas markets. Mobile advertising revenue accounted for 89% of total mobile revenue and 48% of total revenue in Q1 2015.
The Cheetah Ad Platform provides campaign management services and data-fueled audience targeting. It has computed over a billion mobile users’ anonymized behavioral traits to construct a sophisticated, dynamic categorization that goes beyond common demographic and psychographic segmentation.
About Cheetah Mobile Inc.
Cheetah Mobile is a global mobile Internet company. The Company provides the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. As of March 2015, Cheetah Mobile had reached approximately 443.6 million mobile monthly active users. Its mission-critical applications, including Clean Master, CM Security, Battery Doctor and Photo Grid, help make the Internet and mobile experiences speedier, simpler, and safer for users worldwide. Clean Master is the #1 app in the Google Play Tools category worldwide by monthly downloads as of March 2015, according to App Annie.
The Company also provides various platform products such as Duba.com, Cheetah Browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.