MobPartner launches MobWidget for smarter app discovery and monetization of mobile traffic

PARIS, FRANCE – February 13 2014 – MobPartner, the performance-based mobile advertising and monetization platform, today launched MobWidget, its new mobile ad unit enabling publishers to deliver an enriching and contextually relevant experience to its audience while accelerating mobile revenue.

Mobile publishers can embed a snippet of code to their mobile site or app and quickly add an additional revenue stream in monetizing their mobile traffic. MobWidget then recommends mobile apps that are personalised to each user based on the editorial content they are reading, from travel to dating to games and beyond. Proven to engage consumers longer, MobWidget helps consumers discover new apps in a way that’s non-intrusive and personally relevant to them – all whilst generating additional revenue to both the publisher and advertiser.

MobWidget’s creative ad for mobile content and editorial sites is self-service, easy to implement and fully customizable. Virtually every aspect of MobWidget can be customized or branded – from the number of apps displayed to the colour of the buttons inside the widget. The apps displayed are dynamically inserted into MobWidget using sophisticated real-time targeting, selecting the most relevant apps to an individual consumer – ensuring not only an improved conversion rate, but a better all-round user experience.

“With MobWidget, we are giving our customers the best of both worlds – effective performance-based advertising and a positive user experience that delivers improved conversion rates for monetization efforts,” said Vianney Settini, co-founder and CEO of MobPartner. “The ability to customise to such a degree means that the experience can be tailored to an individual brand, creating a seamless blend of content and discovery. As mobile advertising becomes more widespread, the risk of consumers being turned off through badly designed or irrelevant advertising increases – that’s why MobPartner is focused on creating new advertising formats and technologies that promote positive engagement.”

MobWidget is HTML-based, meaning it can be added with just a few lines of code – cutting out the need for an SDK. MobWidget is also compatible with MobBridge, MobPartner’s recently released tool that helps convert desktop online browsing into mobile app installs – allowing both products to be used in combination for even better advertising performance.

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About MobPartner

MobPartner is a trusted global partner in performance-based mobile advertising and monetization. MobPartner helps advertisers acquire new, high-quality mobile users. For publishers, MobPartner provides expertise, guidance and technology to monetize their global mobile traffic and maximize revenues on a consistent and long-term basis.

Headquartered in Paris, France with offices worldwide, MobPartner was founded by Vianney Settini and Guillaume Alabert. MobPartner’s highly efficient in-house technology platform, unique tracking tools and dedicated team of mobile marketing experts is used by more than 200 advertisers worldwide plus the world’s most influential publishers. Its campaigns reach 200 million consumers each month working with some of the biggest consumer and mobile brands such as – Gameloft, DeNA, Game Insight, NQ Mobile,, Amobee, SOMO, Cellfish, Europcar and Kayak.

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