Paris, France – April 10 2014 – Performance-based mobile advertising platform MobPartner, today launched MobRetail Tracking Platform, a new mobile technology allowing retailers to accurately measure how mobile influences in-store sales and traffic.
MobRetail addresses the growing demand from retailers to gain a richer understanding of customers’ purchasing behavior in-store through influenced mobile activity. Utilizing the much touted in-store beacon technologies, MobRetail communicates with the retail app and mobile device to report ROI on mobile ad spend.
Vianney Settini, co-founder of MobPartner says MobRetail overcomes a significant challenge for retailers by bridging the gap that exists between physical stores and mobile, helping to move beyond estimates and into precise attribution.
“MobRetail’s tracking technology monitors a mobile user’s actions and purchases via a BLE beacon in-store and matches this to their home and on-the-go activity. Our platform then analyzes the data, providing retailers with real-time ROI impact. Retailers can monitor key metrics such as ‘Mobile Store Visit and Purchase’, ‘In-Store Visit and Purchase’ and ‘Total Amount Purchased’ to determine the LTV of their mobile users for optimizing ad campaigns and finding engagement opportunities.”
MobPartner’s research into mCommerce attitudes showed a clear relationship between shopping habits both online and offline. It revealed 92% research before buying in-store, while more than 70% ‘showroom’ on their mobiles whilst in-store.
“Understanding how mobile can help to drive in-store conversions is key to a retail brand’s strategy. With MobRetail, retailers now have unparalleled, granular levels of insight into the customer journey from mobile to a physical store. This allows retailers to deliver highly targeted and creative loyalty campaigns, which will not just attract traffic in-store but also optimize existing mobile ad spend for user acquisition campaigns,” Mr. Settini said.
MobPartner is a trusted global partner in performance-based mobile advertising and monetization. Reaching 200 million consumers each month, MobPartner works with some of the largest consumer and mobile brands – Gameloft, DeNA, Game Insight, NQ Mobile, Booking.com, Amobee, SOMO, Cellfish, Europcar and Kayak. MobPartner’s highly efficient in-house tech platform, tracking tools and dedicated team of mobile marketing experts is used by more than 300 advertisers worldwide, plus the world’s most influential publishers. Headquarters is in Paris, France with local offices worldwide. www.cheetahmedialink.com