The Cheetah Ad Platform unites Cheetah Apps and Cheetah MediaLink (formerly MobPartner) to become one of the leading global mobile ad-vertising platforms

June 15, 2015 – San Francisco, CA – Cheetah Mobile Inc. (NYSE: CMCM), the world's leading developer of mission-critical mobile utility applications, today launched the Cheetah Ad Platform, a mobile advertising technology platform that works with the world's leading brand advertisers, publishers and developers to reach and engage with global consumer audiences at scale.

Cheetah Mobile's owned and operated mobile applications (Cheetah Apps) and media ad network (Cheetah MediaLink) are united to provide brands with the unique opportunity to reach the right audience, at the right time, in the right format to attract users throughout the purchase cycle. These key pillars of the Cheetah Ad Platform provide massive global reach, while ensuring deep engagement and performance through its innovative ad formats, audience targeting technology and conversion optimization solutions.

 "Our goal is to become one of the leading global mobile advertising platforms," said Xinhua Liu, CMO of Cheetah Mobile."The launch of the Cheetah Ad Platform will rapidly accelerate our progress toward this objective. We look forward to providing our state-of-the-art mobile ad technology to our partners and helping them achieve their goals within the mobile ecosystem." As a leading mobile app developer, providing consumers with a speedier, simpler and safer mobile experience, Cheetah Mobile has developed a large, global user base comprised of loyal and engaged consumers. In the first quarter of 2015, its total global mobile installations reached 1.34 billion users and its mobile monthly active users reached over 440 million. In addition, Cheetah Mobile has expanded its media reach through key acquisitions of Zoom Interactive and MobPartner to complement and diversify its mobile network.

"We are building one of the most robust mobile advertising platforms in the world,"added Djamel Agaoua, Senior Vice President, Worldwide Sales, of Cheetah Mobile and former CEO of MobPartner. "The Cheetah Ad Platform gives advertisers and publishers full transparency into inventory, ad placements, and performance. Advertisers can broaden their reach with confidence and capitalize on a massive global consumer audience. Our robust measurement, targeting, and optimization solutions are designed to deliver against key performance indicators, such as return on investment and consumer lifetime value for advertisers."

Over the past two years, Cheetah Mobile's revenue growth has been driven by a significant ramp-up in mobile advertising in overseas markets. Mobile advertising revenue accounted for 89% of total mobile revenue and 48% of total revenue in Q1 2015.

The Cheetah Ad Platform provides campaign management services and data-fueled audience targeting. It has computed over a billion mobile users' anonymized behavioral traits to construct a sophisticated, dynamic categorization that goes beyond common demographic and psychographic segmentation.

About Cheetah Mobile Inc.

Cheetah Mobile is a global mobile Internet company. The Company provides the best apps for mobile users worldwide, while building a leading global mobile ad platform for advertisers. As of March 2015, Cheetah Mobile had reached approximately 443.6 million mobile monthly active users. Its mission-critical applications, including Clean Master, CM Security, Battery Doctor and Photo Grid, help make the Internet and mobile experiences speedier, simpler, and safer for users worldwide. Clean Master is the #1 app in the Google Play Tools category worldwide by monthly downloads as of March 2015, according to App Annie.

The Company also provides various platform products such as duba, Cheetah Browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.

BEIJING, Chine, le 16 mars 2015 – Cheetah Mobile Inc. (NYSE: CMCM), société leader au niveau mondial de l’Internet mobile, qui fournit des applications essentielles pour aider à rendre l'expérience internet mobile plus rapide, plus simple et plus sûre, a annoncé aujourd’hui qu’elle a conclu un accord définitif pour l’acquisition de la totalité du capital de MobPartner, acteur leader du marché de la publicité mobile, fondé en France et présent aux Etats Unis, en Chine et dans plusieurs pays d'Europe. L'acquisition s'élève à une valeur totale d’environ 58 millions de dollars, payable en cash et actions.

La transaction définitive est soumise aux conditions de clôture habituelles.
“Notre mission est de fournir les meilleures applications pour les utilisateurs mobiles dans le monde ainsi que les meilleures solutions de publicité mobile pour les annonceurs et les éditeurs à travers le monde. Au cours des trois dernières années, nous avons livré les meilleures applications pour améliorer considérablement l'expérience des utilisateurs de mobiles. Aujourd’hui, plus de 340 millions de personnes utilisent activement nos applications dans le monde entier chaque mois. Nous avons également fait des progrès significatifs dans la construction d’une plate-forme globale de publicité mobile, mais nous ne faisons que commencer “, a dit Sheng Fu, Chief Executive Officer de Cheetah Mobile. «L’acquisition de MobPartner renforcera l’expertise de Cheetah Mobile dans la publicité et, ensemble, nous allons construire une des principales plates-formes de publicité mobile dans le monde.”
MobPartner propose des technologies et services innovants pour les annonceurs mobiles et des solutions de monétisation très attractives pour les éditeurs. MobPartner gère plus de 1500 campagnes dans 200 pays et exploite un réseau de 10 000 éditeurs à travers le monde. MobPartner a construit une entreprise de marketing mobile de premier plan, capable d'atteindre plus de 200 millions d’utilisateurs mobiles et de produire plus de 18 milliards d’impressions par mois.
« Nous sommes impressionnés par la passion et l’esprit entrepreneurial de MobPartner, et nous sommes ravis de travailler avec eux pour construire la meilleure plate-forme globale de publicité mobile,” a déclaré Sheng Fu, CEO de Cheetah Mobile. «En combinant la base clients, la technologie et l’expertise de MobPartner sur le marché de la publicité mobile dans le monde avec l'audience mobile en très forte croissance de Cheetah Mobile, nous serons en mesure de fournir de meilleures solutions de publicité mobile dans le monde entier. Nous croyons que ce partenariat permettra de créer une valeur accrue pour nos utilisateurs, annonceurs et éditeurs, et d’accélérer nos efforts de monétisation au niveau mondial. »
«Nous admirons depuis longtemps Cheetah Mobile qui est un partenaire de confiance de longue date», a déclaré Djamel Agaoua, le PDG de MobPartner. “Une raison importante du succès de Cheetah Mobile réside dans leurs produits de très grande qualité qui sont en mesure de rivaliser à l’échelle mondiale, avec 65% de leurs utilisateurs qui viennent de l’extérieur de la Chine. Leurs applications sont élaborées et perfectionnées en raison de la concurrence intense qui sévit sur le marché de l’Internet mobile en Chine “.

Djamel Agaoua ajoute: «Nous partageons également une vision commune sur la façon de maximiser le retour sur investissement pour des annonceurs dans la publicité mobile et par conséquent cet accord est devenu une évolution naturelle dans l'histoire de notre entreprise. Cheetah Mobile nous permet d’accélérer notre croissance en élargissant nos offres et en augmentant notre volume de trafic mobile. MobPartner permet d’accélérer la stratégie d’expansion internationale de Cheetah Mobile.”
À l’issue de l’opération, MobPartner deviendra une filiale à 100% de Cheetah Mobile, Djamel Agaoua continuera à diriger MobPartner en tant que PDG et prendra le rôle de Senior Vice President chez Cheetah Mobile.

 

A propos de Cheetah Mobile Inc.

Cheetah Mobile (NYSE:CMCM) est un leader mondial du marché des applications mobiles, deuxième société de sécurité mobile et internet en Chine. Les produits de Cheetah visent à créer une expérience internet mobile plus rapide, plus simple et plus sûre pour les utilisateurs du monde entier. À la fin septembre 2014, les applications de Cheetah Mobile ont été téléchargés plus de 860 millions de fois dans le monde entier et le nombre d’utilisateurs actifs par mois a dépassé les 340 millions. 65% de ces utilisateurs viennent de l’extérieur de la Chine. Selon les données d’App Annie, le cabinet de recherche sur l'activité mobile, en Juin 2014, Cheetah Mobile est deuxième après Facebook dans le classement mondial de Google Play pour les développeurs d'applications hors jeux video.

Les produits de base de Cheetah Mobile sont disponibles sur les trois principales plates-formes à savoir Windows, iOS et Android. Les produits mobiles comprennent Clean Master, Battery Doctor, CM Security, PhotoGrid et CM Browser, tandis que les produits PC comprennent notamment Duba antivirus, Cheetah Browser et Clean Master. Le siège et principal centre de recherche de Cheetah Mobile est situé à Beijing, en Chine.

 

A propos de MOBPARTNER

MOBPARTNER est une société spécialisée en marketing mobile à la performance, fondée à Paris en 2009 par Vianney Settini et Guillaume Alabert, ayant des bureaux à San Francisco, Londres et Pékin. MobPartner propose des solutions technologiques aux annonceurs mobiles selon un modèle à la performance et aux éditeurs des solutions publicitaires permettant de contextualiser les offres et maximiser les revenus publicitaires. MOBPARTNER a été récemment nommée par le cabinet Deloitte comme l'une des Technology Fast 50 company en France. MobPartner avait comme investisseurs Alven Capital et Newfund.

 

Safe Harbor Statements

This press release contains forward-looking statements. These statements, including management quotes and business outlook, constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. These forward-looking statements include, but are not limited to, statements about: Cheetah Mobile's growth strategies; Cheetah Mobile's ability to retain and increase its user base and expand its product and service offerings; Cheetah Mobile's ability to monetize its platform; Cheetah Mobile's future business development, financial condition and results of operations; competition from companies in a number of industries including internet companies that provide online marketing services and internet value-added services; expected changes in Cheetah Mobile's revenues and certain cost or expense items; and general economic and business condition globally and in China. Further information regarding these and other risks is included in Cheetah Mobile's filings with the U.S. Securities and Exchange Commission. Cheetah Mobile does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

Investor Relations Contact

Cheetah Mobile Inc.

Helen Jing Zhu
Tel: +8610 6292 7779
Email: IR@cmcm

ICR, Inc.
Calvin Jiang
Tel: +1 (646) 417-5395
Email: IR@cmcm

 

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BEIJING, China, MARCH 16, 2015 – Cheetah Mobile Inc. (NYSE: CMCM) (“Cheetah Mobile” or the “Company”), a leading mobile Internet company that provides mission critical applications to help make the Internet and mobile experience speedier, simpler, and safer for users worldwide, today announced that it has reached a definitive agreement to acquire the entire equity interest in MobPartner, a global mobile advertising company, for a total consideration of approximately US$58 million, subject to closing and other adjustments, payable in cash and stock. The transaction is subject to customary closing conditions.

 

"Our mission is to provide the best apps for mobile users globally as well as the best mobile advertising solutions for advertisers and publishers worldwide. Over the past three years, we have delivered the best mission critical apps to mobile users significantly improving their mobile experiences. Today, more than 340 million people use our apps worldwide on a monthly basis. While we have also made significant progress in building a global mobile advertising platform, we are only getting started," said Sheng Fu, Chief Executive Officer of Cheetah Mobile. "The acquisition of MobPartner will further enhance Cheetah Mobile's expertise in mobile advertising and together we will be building one of the world's leading mobile advertising platforms."

 

MobPartner offers innovative performance-based mobile marketing products for advertisers and monetization solutions with higher eCPM for publishers. Working with more than 1,500 campaigns in 200 countries and more than 10,000 publishers worldwide, MobPartner has built a leading mobile marketing company, reaching more than 200 million mobile users and delivering more than 18 billion impressions per month.

 

"We are impressed by MobPartner's entrepreneurial spirit and passion, and are excited to be working with them to build the best global mobile advertising platform," stated Sheng Fu, Chief Executive Officer of Cheetah Mobile. "By combining MobPartner's worldwide advertiser resources, leading mobile advertising technology, and expertise in the overseas mobile advertising market with Cheetah Mobile's large and growing mobile audience, we will be able to provide better mobile advertising solutions around the globe. We believe this partnership will create enhanced value for our users, advertisers and publishers, and accelerate our global mobile monetization efforts."

 

"We've long admired Cheetah Mobile as a trusted global partner," stated Djamel Agaoua, the CEO of MobPartner. "A large reason for Cheetah Mobile's success lies in their high quality products that are able to compete on a global scale, with 65% of their users coming from outside of China. Their top-tier products are developed and refined due to the intense competition present in China's cutthroat mobile Internet market."

 

Agaoua added, "We also share a common vision on how to maximize mobile advertising return on investment around the world and therefore this deal became a natural evolution and extension of our business. Cheetah Mobile enables us to strategically accelerate our growth by increasing both our traffic and product offerings. In addition, MobPartner enables Cheetah Mobile to accelerate its international expansion strategy."

Upon completion of the proposed acquisition, MobPartner will become a wholly owned subsidiary of Cheetah Mobile, and Djamel Agaoua will continue to lead MobPartner as CEO and take on the role of Senior Vice President at Cheetah Mobile.

 

 

 

About Cheetah Mobile Inc.

Cheetah Mobile is a leading mobile Internet company with approximately 340.7 million mobile monthly active users as of September 2014. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Duba Anti-virus, help make the Internet and mobile experience speedier, simpler, and safer for users worldwide. Cheetah Mobile is the second largest Internet security software provider in China by monthly active users as of September 2014, according to iUserTracker of iResearch, and the publisher of Clean Master, the #1 mobile app in the Google Play Tools category worldwide by monthly downloads as of September 2014, according to App Annie. The Company also provides various platform products such as duba, Cheetah browser, game centers, and in-app application stores to provide multiple user traffic entry points and global content distribution channels for its advertisers.

 

About MobPartner

MobPartner is a mobile marketing company based in San Francisco, London, Paris and Beijing that offers mobile marketers sophisticated advertising and monetization solutions. Advertisers pay for measurable performance and publishers monetize with revenue generating and contextually relevant ad units offering high eCPMs. The company was founded in 2009 by Vianney Settini and Guillaume Alabert. MobPartner was recently named a Deloitte Technology Fast 50 company in France.

 

Safe Harbor Statements

This press release contains forward-looking statements. These statements, including management quotes and business outlook, constitute forward-looking statements under the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Such statements involve certain risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the forward-looking statements. These forward-looking statements include, but are not limited to, statements about: Cheetah Mobile's growth strategies; Cheetah Mobile's ability to retain and increase its user base and expand its product and service offerings; Cheetah Mobile's ability to monetize its platform; Cheetah Mobile's future business development, financial condition and results of operations; competition from companies in a number of industries including internet companies that provide online marketing services and internet value-added services; expected changes in Cheetah Mobile's revenues and certain cost or expense items; and general economic and business condition globally and in China. Further information regarding these and other risks is included in Cheetah Mobile's filings with the U.S. Securities and Exchange Commission. Cheetah Mobile does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

 

Investor Relations Contact

Cheetah Mobile Inc.
Helen Jing Zhu
Tel: +8610 6292 7779
Email: IR@cmcm

ICR, Inc.
Calvin Jiang
Tel: +1 (646) 417-5395
Email: IR@cmcm

 

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PARIS, FRANCE – February 13 2014 – MobPartner, the performance-based mobile advertising and monetization platform, today launched MobWidget, its new mobile ad unit enabling publishers to deliver an enriching and contextually relevant experience to its audience while accelerating mobile revenue.

Mobile publishers can embed a snippet of code to their mobile site or app and quickly add an additional revenue stream in monetizing their mobile traffic. MobWidget then recommends mobile apps that are personalised to each user based on the editorial content they are reading, from travel to dating to games and beyond. Proven to engage consumers longer, MobWidget helps consumers discover new apps in a way that's non-intrusive and personally relevant to them – all whilst generating additional revenue to both the publisher and advertiser.

MobWidget's creative ad for mobile content and editorial sites is self-service, easy to implement and fully customizable. Virtually every aspect of MobWidget can be customized or branded – from the number of apps displayed to the colour of the buttons inside the widget. The apps displayed are dynamically inserted into MobWidget using sophisticated real-time targeting, selecting the most relevant apps to an individual consumer – ensuring not only an improved conversion rate, but a better all-round user experience.

"With MobWidget, we are giving our customers the best of both worlds – effective performance-based advertising and a positive user experience that delivers improved conversion rates for monetization efforts," said Vianney Settini, co-founder and CEO of MobPartner. "The ability to customise to such a degree means that the experience can be tailored to an individual brand, creating a seamless blend of content and discovery. As mobile advertising becomes more widespread, the risk of consumers being turned off through badly designed or irrelevant advertising increases – that's why MobPartner is focused on creating new advertising formats and technologies that promote positive engagement."

MobWidget is HTML-based, meaning it can be added with just a few lines of code – cutting out the need for an SDK. MobWidget is also compatible with MobBridge, MobPartner's recently released tool that helps convert desktop online browsing into mobile app installs – allowing both products to be used in combination for even better advertising performance.

– ENDS –

About MobPartner

MobPartner is a trusted global partner in performance-based mobile advertising and monetization. MobPartner helps advertisers acquire new, high-quality mobile users. For publishers, MobPartner provides expertise, guidance and technology to monetize their global mobile traffic and maximize revenues on a consistent and long-term basis.

Headquartered in Paris, France with offices worldwide, MobPartner was founded by Vianney Settini and Guillaume Alabert. MobPartner's highly efficient in-house technology platform, unique tracking tools and dedicated team of mobile marketing experts is used by more than 200 advertisers worldwide plus the world's most influential publishers. Its campaigns reach 200 million consumers each month working with some of the biggest consumer and mobile brands such as – Gameloft, DeNA, Game Insight, NQ Mobile, booking, Amobee, SOMO, Cellfish, Europcar and Kayak. www.cheetahmedialink.com

Paris, France – April 10 2014 – Performance-based mobile advertising platform MobPartner, today launched MobRetail Tracking Platform, a new mobile technology allowing retailers to accurately measure how mobile influences in-store sales and traffic.

MobRetail addresses the growing demand from retailers to gain a richer understanding of customers' purchasing behavior in-store through influenced mobile activity. Utilizing the much touted in-store beacon technologies, MobRetail communicates with the retail app and mobile device to report ROI on mobile ad spend.

Vianney Settini, co-founder of MobPartner says MobRetail overcomes a significant challenge for retailers by bridging the gap that exists between physical stores and mobile, helping to move beyond estimates and into precise attribution.

"MobRetail's tracking technology monitors a mobile user's actions and purchases via a BLE beacon in-store and matches this to their home and on-the-go activity. Our platform then analyzes the data, providing retailers with real-time ROI impact. Retailers can monitor key metrics such as 'Mobile Store Visit and Purchase', 'In-Store Visit and Purchase' and 'Total Amount Purchased' to determine the LTV of their mobile users for optimizing ad campaigns and finding engagement opportunities."

MobPartner's research into mCommerce attitudes showed a clear relationship between shopping habits both online and offline. It revealed 92% research before buying in-store, while more than 70% 'showroom' on their mobiles whilst in-store.

"Understanding how mobile can help to drive in-store conversions is key to a retail brand's strategy. With MobRetail, retailers now have unparalleled, granular levels of insight into the customer journey from mobile to a physical store. This allows retailers to deliver highly targeted and creative loyalty campaigns, which will not just attract traffic in-store but also optimize existing mobile ad spend for user acquisition campaigns," Mr. Settini said.

About MobPartner
MobPartner is a trusted global partner in performance-based mobile advertising and monetization. Reaching 200 million consumers each month, MobPartner works with some of the largest consumer and mobile brands – Gameloft, DeNA, Game Insight, NQ Mobile, booking, Amobee, SOMO, Cellfish, Europcar and Kayak. MobPartner's highly efficient in-house tech platform, tracking tools and dedicated team of mobile marketing experts is used by more than 300 advertisers worldwide, plus the world's most influential publishers. Headquarters is in Paris, France with local offices worldwide. www.cheetahmedialink.com

Paris, France, June 19, 2014 – MobPartner today unveiled MobSearch, a new native mobile advertising unit helping developers monetize their apps through previously unused space when performing in-app searches.

MobSearch delivers contextually relevant app suggestions displayed below an app's search field in real time as the user inputs their query. It uses a predictive text algorithm to serve an ad based on a combination of the text entered into the search field and the user's characteristics.

Apps using MobSearch will display a native ad based on the user's preferences and key information as soon as the user engages the search function. Then as the user starts performing the search, a new ad will be served based on the text the user is entering.

Vianney Settini, Founder and Chief Product Officer of MobPartner said MobSearch allows developers to monetize a previously blank, untapped space in apps while helping publishers to deliver highly relevant results, without intruding on the user experience.

"Imagine you're searching your favorite news app for the latest World Cup scores. With MobSearch as you start entering 'World Cup' it would serve a suggestion to download the official world cup app instantaneously directly below the search box."

"The key to MobSearch is serving ads for apps that are relevant to the user and maintaining a positive user experience. MobSearch's algorithm matches the text a user is typing into the search field with relevant keywords and important identifying information such as user profile, location, and so on, to deliver a recommendation the user will appreciate," Mr Settini said.

To learn more about MobSearch and how it works, watch this video.

Developers looking to start using MobSearch and the suite of MobPartner advertising units, should contactsales@mobpartner.

About

MobPartner is a trusted global partner in performance-based mobile advertising and monetization. Reaching 200 million consumers each month, MobPartner works with some of the largest consumer and mobile brands – Zynga, DeNA, king, NQ Mobile, Qihoo360, Alibaba, Kayak, Zalando and HRS. MobPartner's highly efficient in-house tech platform, tracking tools and dedicated team of mobile marketing experts is used by more than 300 advertisers worldwide, plus the world's most influential publishers. Headquartered in Paris, France with local offices worldwide. www.cheetahmedialink.com