This Privacy Policy ("Policy") applies to your use of our RTB in-house platform, the related services we provide ("Services").
MobPartner ("us" or "we") has created this Policy to explain our privacy practices so that you will understand what information about you is collected, used and/or disclosed with respect to the Services and the Site.
This Policy covers our collection, use and disclosure of your information through the Services and the Site. It does not cover any collection, use or disclosure by third parties through any applications, Web sites, products or services that we do not control or own, such as any third party features or services made available via the Services or the Site.
A. WHAT KIND OF INFORMATION WE COLLECT
a. Personal Information. “Personal Information” is information that identifies you or another person, which may be transmitted or received when you use an Application, the Services and/or the Site. Personal Information includes your names, physical addresses, email addresses, telephone, information stored within your Device and other information you transmit or receive using the Service and/ or the Site which identifies you or another person.
Within our Services and the use of our RTB in-house platform, we do not collect any end-users Personal Information.
non-personal identification information. We may collect non-personal identification information about Users whenever they interact with our site. Non-personal identification information may include:
- Log Information. When visiting our website or using its service, we may automatically collect your non-personal information including your operating system, IP address, browser type and language.
- Location Information. When visiting our website or using its service, we may collect the geo-location of your device (using GPS or other geo-location data).
- Cookies, Tracking Technologies. For our analytics purpose, we may use cookies and/or other tracking technologies that are only used in order to improve the Service provided to each User. You could choose to reject cookies (for instance via your web browser), provided that the removal or reject of cookies may affect your use of some functionality.
- Information you give us. When you voluntarily submit you information, such as registering an account or providing you contact information for entering into the agreement with us, you are deemed to give consent to the collection of such information by us for providing the Service.
B. HOW WE USE COLLECTED INFORMATION
We use the information we collect from our Services to provide, maintain, protect and improve them.
The data we collect is also used for reporting purposes, and to give our clients and partners more information about the performance of their advertising campaigns, and to improve performance over time.
Within our RTB Services, we do not share any end-users Personal Information.
We do not create segments to specifically target children under 13 years old.
We do not use/create any PII/sensitive categories
We do not collect any impression-level data through the ad that will be used for subsequent ad targeting.
We do not conduct browser packet-sniffing (Reading packets of information from the HTTP request).
We do not perform browser/device fingerprinting.
We do not assist or knowingly permit any 3rd party to set a cookie, or alter/delete a cookie set, on any Google owned and operated domains (e.g. on the DoubleClick domain).
We do not use any Flash cookies/LSOs (HTTP/browser cookies only).
We do not perform impression-level page scraping (gathering data from pages that is not related to ad serving process and is not useful for ad serving purposes).
We do not use IP for anything but for geo-targeting only.
C. HOW YOUR INFORMATION MAY BE SHARED
We share information collected with our subsidiaries or affiliated companies.
We may share non-personally identifiable information with our partners – like publishers, advertisers.
We partner with Ad exchanges platforms to buy ad placements through auctions. Before the auction we link our RTB platform with the ad exchange platform and then participate to the auction by sending the bid price and the banner code to display.
D. INFORMATION SECURITY
We are very concerned about safeguarding the confidentiality of your information. We employ administrative, physical and electronic measures designed to protect your information from unauthorized access and use.
E. COOKIE OPT- OUT
As we do not manage end-users subscription sales, lead and/or any other action (this is done by our advertisers), we do not have any information related to end-users into our own system.
Therefore, we do not manage any cookie opt-out, which is the sole responsibility of our advertisers in the scope of their activities.
F. INTERNATIONAL USERS
Your Personal Information may be stored and processed in any country where we have facilities, and by using an Application, the Services or the Site you consent to the transfer of your Personal Information to countries, including the United States, which may be outside of your country of residence and may provide for different and less stringent data protection rules than in your country. We will take all reasonable measures to protect your information in accordance with this Privacy Policy and applicable legal requirements.
G. COMPLIANCE AND ADHERENCE
We regularly review our compliance with our Privacy Policy.
We also adhere to general data collection/usage practices and ad targeting in accordance to the IAB UK Good Practice Principles for Online Behavioral Advertising (http://iab/guidelines).
H. CONTACTING US
If you have any questions or comments about this Privacy Policy or our privacy practices, please contact our Support Center (mobpartner).
I. CHANGES
We may amend this Privacy Policy at any time. The amended Privacy Policy will be displayed on our site: http://www.cheetahmedialink.com/. Please check our Privacy Policy regularly to ensure you have read the latest version.
J. YOUR RIGHTS
In accordance with E.U. Directive 95/46/EC, you have the right to access and update your individual personal information, either directly online on our website (www.cheetahmedialink.com) or through our Support Center (http://mobpartner).
Should you refuse that your individual personal information is processed for any purpose, or only for commercial means, you may contact our Support Center with your proper reference and ID.
Last updated: February 29, 2016